Although my timeline says that I should be completing 3 format research tasks of trailer in week 2, I completed this piece of analysis over the summer so that I could save time when this full project started in September.
Mise-en-scene
- Dull, bleak colours (brown, grey,
white etc) – shows no sense of possessiveness, and makes the set look more
creepy from the dark grimy colours
- The red blood coming through the
elevator doors contrasts to the white and dark colours – connotations of
death, shows horror genre
- Set in a hotel lobby – realism
makes it more scary as it is a public place which most views would’ve
visited at some point
Camera shots/angles
- One long shot of the elevator and
corridor – builds tension and creates eeriness to go with the genre of the
film
- Low angle shot, looks directly at
the doors – makes the audience feel vulnerable
- Static shot – builds tension, the
viewer knows something will happen
Editing
- Simple white font credits
ascending at the beginning of the trailer – looks like end credits –
attracts viewers attention to the visuals
- Scrolling motion of the credits
creates tension and keeps the viewer watching
- No cuts or transitions in the
trailer – simplicity, builds tension, minimalistic feel, makes the viewer
focus
Sound
- Non-diagetic slightly harsh toned
music crescendos to build tension – builds up to something?
- The simplicity of the music (just
the piano playing) creates eeriness and makes the viewer focus on the visuals
rather than the music (music isn’t distracting)
Genre / how specific audiences are targeted
- Goes against Lisa Kernan’s quote, “…a unique form of narrative film exhibition, wherein promotion discourse and narrative pleasures are conjoined” – the trailer is simple, and is not a mini narrative of a normal film trailer. The meaning of the film and clips from the film are not shown and therefore aren’t distorted
- Goes against the normal conventions of a horror trailer, as there is only one shot and no characters/storyline is shown
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